Graze Presents…002
A Garden in Bloom
The second edition of a new subscription offering from Graze. I took the lead on the design of ‘Graze Presents…’, and built out a sub-brand that felt connected to the graze masterbrand, but with a more premium edge. The launch required a subscription box design (bespoke to the monthly theme) and an in-box magazine to house the nutritional information for each product. Teasing and then unveiling the launch involved social and CRM assets.
BRAND IDENTITY, ART DIRECTION, PACKAGING, SOCIAL, CRM
